After the great success of the first edition in 2015, on the November 9th there was Best Brands event in Italy.
The gala, hosted by Filippa Lagerback in the RAI Studios in Milan, has been a unique occasion to make a point about the Italian brand system. After a wide and accurate survey managed by GfK on 4.500 cases, the three pearls of this year: Best Corporate Brand, Best Product Brand and Best Growth Brand have been discovered.
Starting from this edition, the partners of Best Brands have created the Innovation Award, a special recognition to elect the brand that better represents the idea of innovation: the choice is gone to Airbnb, that, from its born in 2008, has become one of the most revolutionary and relevant brand of the world. Alexandra Dimiziani, Head of Airbnb global marketing, collected the prize and revealed the successful strategy of the brand, disclosing also the next challenges to face. The famous anchorwoman Camila Raznovich interviewed her.
Marco Bianchi, known as “the scientist chef ”, closed the gala offering his specialities on the notes of the Bocconi Jazz Business Unit.