Serviceplan Group

Serviceplan Group

The Serviceplan Group is the largest and most diverse owner- and partner-managed agency group in Europe. Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: Whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales professionals – at Serviceplan, everybody acts in concert in the »Haus der Kommunikation«, the only fully integrated agency model in Germany.

More than 40 specialist companies are combined under the umbrella of the Serviceplan Group. These are divided into four major agency brands. The companies under the Serviceplan label cover the entire range of “traditional” communication services: brand management, campaigns, design, sales and dialogue marketing, CRM, public relations and political communications, event marketing, green marketing, healthcare marketing, CSR, sponsorship, and all aspects of implementation. A second pillar was established in 1983: the Mediaplus Group, an agency for national and international media planning and purchasing. This was followed in 1986 by the foundation of Facit, a market research institution, and in 1997 by the creation of the Group’s digital agency Plan.Net, which covers the entire online and mobile segment, as well as new media. No matter whether clients require just one specialist discipline or the full range of communication services, the companies of the Serviceplan Group, subdivided into these key service areas, can offer all modern communication disciplines all over the world. Always working in a perfectly coordinated network to guarantee an integrated service. In locations where the Serviceplan Group is represented by several of its agency brands, this takes the form of a “House of Communication”. A “House of Communication” of this kind has already been established in Munich, Hamburg, Berlin, Vienna, Milan, Zurich and Brussels.

Over 2,800 employees work at more than 30 locations worldwide for customers such as Alfa Wassermann, AOK, Auchan, Beiersdorf, BMW, BNP Paribas, Carglass, Castrol, Continental, Cortal Consors, E.ON, Granarolo, Kimbo, LEGO, Lufthansa, Miele, MINI, O2, Paulaner, Penny, Pfizer, Siemens, Tchibo, ThyssenKrupp, Unicef, Weight Watcher. The group’s four big brands, Serviceplan, Plan.Net, Mediaplus and Facit regularly take the top positions in global rankings.

At the 60th International Festival of Creativity in Cannes, Serviceplan ranked as the most creative German agency and the second-most creative independent agency worldwide. The Group was awarded a total of ten “Lions” for its work – in addition to two gold, three silver and five bronze awards, Serviceplan also won the “Grand Prix” in the Design category. At the London International Awards (LIA), the Serviceplan Group was the “Independent Agency of the Year” of 2014

Giovanni Ghelardi

Giovanni Ghelardi

Partner & Managing Director Serviceplan Group Italia