Study & winners

The study

“Best Brands” is the first ranking of the best brands that integrate the values of a brand in the evaluation, adding the emotional dimension to the purely commercial one. The result is more clearness and objectivity.

The winners are not nominated by a jury, but based on the affection that consumers have for the brands. “Best Brands” is the only prize based on an extensive research conducted directly on 4.500 italian cases. This wide number of consumers, guarantees a high statistic relevance, and makes the prize unique in the italian market.

The 2017 winners

  • Ferrero

    Best corporate brand 2017

  • Samsung

    Best product brand 2017

  • Huawei

    Best growth brand 2017

  • Mulino Bianco

    Best Millenials Brand 2017

The study

“Best Brands” is the first ranking of the best brands that integrate the values of a brand in the evaluation, adding the emotional dimension to the purely commercial one. The result is more clearness and objectivity.

The winners are not nominated by a jury, but based on the affection that consumers have for the brands. “Best Brands” is the only prize based on an extensive research conducted directly on 4.500 italian cases. This wide number of consumers, guarantees a high statistic relevance, and makes the prize unique in the italian market.

The 2016 winners

  • Ferrero

    Best corporate brand 2016

  • Barilla

    Best product brand 2016

  • Rigoni di Asiago

    Best growth brand 2016

The study

“Best Brands” is the first ranking of the best brands that integrate the values of a brand in the evaluation, adding the emotional dimension to the purely commercial one. The result is more clearness and objectivity.

The winners are not nominated by a jury, but based on the affection that consumers have for the brands. “Best Brands” is the only prize based on an extensive research conducted directly on 3.000 italian consumers. This wide number of consumers, guarantees a high statistic relevance, and makes the prize unique in the italian market.

The 2015 winners

  • Coca-cola

    Best product brand 2015

  • Ferrero

    Best corporate brand 2015