best brands – quore di mercato
What does “success” mean for a brand?
To conquer more possible market shares or to reach consumers’ hearts?
Best Brands thinks that emotional ties are as important as commercial ones. And that a strong relationship with people generates a more real and lasting success.
For this reason we study Brands operating in Italy evaluating their financial values and their emotional values, investments and feelings.
We do this through a rigorous research that combines market performance with consumer opinions, this year expressed in 6,500 interviews.
Best Brands, at its fifth edition in Italy, became a privileged observatory to understand the Italian market.
During the Gala of 20th November we will know which Brands are really preferred by the Italians.
At the usual 3 classifications:
Best Corporate Brand, the ranking of company brands;
Best Product Brand, the ranking of product brands;
Best Growth Brand, the ranking of the product brands that have registered the most significant growth in the last year;
We added a fourth one Best Digital Life Brand, , to find out who in the digital world knows how to best propose with authority and empathy.