Established in 1926 as a radio advertising agency, Rai Pubblicità (formerly Sipra) has developed side by side with the public broadcasting system, constantly pursuing the mission of exploiting the advertising potential of RAI’s publishing product and harmonising its peculiarities with business communication requirements.
Today, Rai Pubblicità manages, on an exclusive basis, all RAI’s advertising spaces. In addition, it offers to investors the most important cinema advertising circuit, thereby being characterised by a complete and high quality advertising offer. A company controlled by the RAI Group, Rai Pubblicità interprets its vision in liaison with investors, promoting with them the high values of licensed means and platforms, in terms of programming quality, audience results and less crowding.
Rai Pubblicità constantly optimises the advertising layout based upon achieving the best profitability of investments and the maximum coherence with the editorial contents and methods of use. In addition, over recent years, it has stood out due to its innovation and experimentation with new advertising formats.